New name is designed to strengthen position as a leading OCS and HORECA player.
The new “EVOCA” name symbolises a commitment to innovation in ‘EVO’, that stands for Evolution, with the company’s Italian roots of the ‘espresso’ heritage with ‘CA’, that stands for Caffè. In Italian, EVOCA (like ‘evoke’ in English) means ‘call to mind for suggestion of feelings, imagination, creativity, happy memories’. It communicates the relaxing and inspiring sensation of a perfect coffee break. A name with an Italian sound, strong, impactful yet smooth and tasteful, like a good coffee should be.
The logo visually represents the Group’s strategic choices: the red color, a sign of the brand’s heritage, and the coffee bean, simple, full of strength and growth.
Over recent times, the Group has been growing its professional coffee business both in house as well as through acquisitions, and demonstrates a strong position and direction for in professional coffee machines. Indeed in the last year the Group has completed the acquisition of three companies in SaGa Coffee (using the licenses of the brands Saeco and Gaggia for the professional coffee machines market), Cafection, the leading manufacturer of bean-to-cup coffee machines for the OCS market in North America and Ducale, a high-end technology company for large volume locations.
Andrea Zocchi, Chief Executive Officer, states: “EVOCA is the result of the integration of numerous global coffee machine manufacturers, a process which began in 2000 with the formation of N&W and which today finds its natural evolution in a new company that is positioned as a global leader in professional coffee machines”.
“Coffee has always been at the core of our DNA and business strategy”- continues Zocchi – “It is an attractive market, with historically strong fundamentals, but also evolving, with new challenges and opportunities for growth. Our rebranding strategy is rooted in our past and reaches its full development today with EVOCA. We’ve looked ahead, beyond the established boundaries and progressed on a path that benefits our customers and all consumers”.
EVOCA Group has 1,800 employees and over 10,000 customers in more than 100 countries. The Company headquartered in Valbrembo (Bergamo), in Italy, is present globally with eight production sites, six R&D centers, over 500 patents and revenues in excess of €400 million. EVOCA produces one of the broadest range of professional coffee machines in the industry. EVOCA will continue complementing its coffee machine offering with its range of snack and food and can and bottle machines.