SmartNow is a Dutch technology provider which aims to connect self service machines.

The company, initially named Connected Molecules, was founded in 2012 with the belief that self-service networks should be smartened up. SmartNow provides an online platform and hardware add-ons to offer payment and loyalty facilities, providing insights and control to optimise clients’ businesses.

SmartNow offers machine integrations for coffee machines, snack & drink vending machines, snack walls, turnstiles, car- and jet washes, and many more. The company is independent of machine, brand, payment terminal, POS or any third party so they can make maximum use of existing infrastructure.

Duke Prins, CEO of SmartNow, considers joining the EVA a milestone in the scaling up of SmartNow: “The customer base of SmartNow ranges from international clients like BP and IKEA to more local clients like FEBO in the Netherlands and Bewley’s in Ireland. We also work closely and partner with vending OEMs and integrators. Now we have this European scope it made perfect sense for us to join the EVA. We are becoming a major player so we need to be involved in the EVA network to support cooperation and innovation. Important topics for SmartNow like payments and data are becoming more and more European so it is important that the industry also organises and builds knowledge at that level. SmartNow looks forward to play an active role as an EVA member in these and other relevant developments.”

Erwin Wetzel, EVA Director General, in welcoming the company to the Association said, “Connected vending is not only the future but is already the present, and we can see this in the amount and quality of new offerings in the market. It is an exciting time for the vending and unattended industry overall and companies like SmartNow are poised to take advantage of the need for greater connectivity. In joining the pan-European industry Association, SmartNow can benefit from the wealth of industry knowledge in the EVA as well fully experience the networking possibilities at our events like EVEX”

Smart Now, based in Heemstede, Netherlands, joins the EVA as a Full Member.

www.smart-now.com