The EVA, together with the premium business information and market analysis provider, Datamonitor, have carried out two European surveys coupled with 21 national surveys.
The two surveys, consisting of one market survey and one consumer survey, cover 21 European countries. Besides, there will be 21 separate, national surveys (including a market and a consumer survey).
The questionnaires were developed by our dedicated Vending Data Committee at the EVA. The VDC is made up of marketing and business intelligence experts, working for the EVA Corporate Members. Their experience in market and consumer surveys has ensured that the questionnaires were thorough and tailor-made to meet the vending industry’s expectations from having undertaken such an exercise.
The market survey aims to help businesses better understand the market they operate in, as well as where the (possibly missed) opportunities lie. In a very competitive and atomised industry such as vending, it is essential that businesses have a better understanding about the market they operate in. This can, in turn, give them a competitive advantage and better focus their activities to grow their business.
The consumer survey will help the industry understand who the vending consumer is, and what his/her behaviour is with respect to vending. It will shed light on how consumers perceive their vending experience, and what their expectations are to make this experience an even better one. In a time of challenging economic conditions, it is all the more important to know who the consumer is, and how to gain new vending consumers through the sale of value-for-money, quality coffee compared to high street cafe coffee.
The survey is already available! Please click here to see the brochure and order form.
The European Vending Association would like to thank the investors, the National Associations, VendItalia and the magazines Auto Vending, DA Italia and Vending News, for their priceless cooperation in this project.
"The EVA market and consumer research study will be the most comprehensive study ever undertaken in this industry. It will not only cover 21 countries across Europe and contain qualified input from more than 3.000 operators and 210 market experts, as well as 9.600 consumers, but will also address a huge amount of relevant and interesting topics on the industry.
Relevant statistics will be provided by the Market Survey such as: growth rates, market players and their shares, vending developments for various market channels, selling price developments or average number of vends per day for various machine types, new machines versus refurbishment of machines, average age of serviced machines, earning levels of vending industry and much more. It will also give insight into the consumer such as: who they are, what they like and dislike about vending, how satisfied they are today and what they expect from vending in the coming years.
This piece of EVA research will become the official statistic for the vending market in Europe as we will update the data yearly and repeat the entire market study every 2 years and the consumer study every 4 years. This will also allow us to track the development of certain aspects of our business over time and across various markets.
I am sure we will produce a study of high quality given that the top 14 research expert managers of our industry are involved as representatives of their companies in the EVA research committee. And, last but not least, due to the fact that Datamonitor, who is conducting the study, based on our input, is one of the leading companies in the world, with lots of experience on how to pioneer an industry that was not previously very transparent. "
Jan Marck Vrijlandt, Group Development Director Selecta Management AG,
Chairman of the EVA Vending Data Committee and Member of the EVA Executive Committee.
ABOUT DATAMONITOR
Datamonitor is the world’s leading provider of on-line data, analytic and forecasting platforms for key vertical sectors. Datamonitor was founded in London in 1989 and listed on the London Stock Exchange in 2000. It has offices in London, Manchester, New York, San Francisco, Hyderabad, Sydney and Tokyo. It employs more than 300 analysts across seven vertical industries. It is a trusted provider of premium information to over 5,000 corporate clients. Datamonitor has been awarded business Superbrand status (http://about.datamonitor.com/corporate/superbrand.htm).
“I found Datamonitor's work very insightful. We can use this information to "win big" and differentiate ourselves from our customers. The information provided would also be highly relevant for our trade partners who can capitalize on the insights across departments and not just across brands.”
Business unit Manager, P&G
"We recently used Datamonitor to conduct a market study for us. The team did an excellent job and far exceeded our expectations on this scope of work. I have been more than satisfied with the work, and the customer service of your organization.”
Consultant, The Moseley Corporation
"Datamonitor helped us to gain a quick and incisive understanding of a new market and provided well thought out strategic options."
Category Development Manager, Kelloggs
"We would like to thank you all for the work done for us on this project, which I am sure will support our decision on which priorities to focus on and will help us develop the relevant strategy"
