Vending market and consumer studies

Market and consumer studies 2009

The studies, consisting of a market section and a consumer section, cover 21 European countries. Besides, there are 21 separate, national studies (including a market and a consumer chapter) covering the 2008 data and figures.

The market section of the study aims to help businesses better understand the market they operate in, as well as where the (possibly missed) opportunities lie. In a very competitive and atomised industry such as vending, it is essential that businesses have a better understanding about the market they operate in. This can, in turn, give them a competitive advantage and better focus their activities to grow their business.

The consumer section helps the industry understand who the vending consumer is, and what his/her behaviour is with respect to vending. It sheds light on how consumers perceive their vending experience, and what their expectations are to make this experience an even better one. In a time of challenging economic conditions, it is all the more important to know who the consumer is, and how to gain new vending consumers through the sale of value-for-money, quality products.

Update 2010

The European Vending Association (EVA) is pleased to be able to provide an update on the state of the vending market in a special report examining the impact of the recession on the European Vending Industry in 2009. This report is a follow on from the full Market and Consumer Study conducted in 2008 which was designed to offer an in-depth understanding of the sector, identifying the main drivers and barriers affecting the vending industry and analyzing key consumer trends.

The 2009 KPI update provides key market metrics supported by in-depth interviews with EVA members and other vending operators, ingredients manufacturers, machine brokers, cup manufacturers and industry experts.

Use the studies to:

Gain insight into the vending market by examining the size, growth and future development of the European vending market(s) and its key players.
Obtain a better understanding of the impact of the recession on the vending industry and learn what strategies companies have employed to survive the recession and ready themselves for recovery.
Investigate the impact on the machine park and the impact on different ingredients
Improve decision making by recognizing and responding to current drivers and barriers in the vending industry.

The European Vending Association would like to thank:

- the Investors (Autobar Indutries, Azkoyen Industrial, Barry Callebaut, Bianchi Vending Group, Crane Merchandising Systems, Fas International, Kraft Foods Europe, Luigi Lavazza, Mars Drinks, N&W Global Vending Group, Nestlé Professional, Selecta Group, Huhtamaki, The Coca-Cola Company, Veriplast Food Services),
- the National Associations,
- VendItalia,
- and the magazines Auto Vending, DA Italia, Hostel Vending and Vending News

for their priceless cooperation in this project.

"The EVA market and consumer research study is be the most comprehensive study ever undertaken in this industry. It does not only cover 21 countries across Europe and contain qualified input from more than 3.000 operators and 210 market experts, as well as 9.600 consumers, but also addresses a huge amount of relevant and interesting topics on the industry.

Relevant statistics are provided by the Market Study such as: growth rates, market players and their shares, vending developments for various market channels, selling price developments or average number of vends per day for various machine types, new machines versus refurbishment of machines, average age of serviced machines, earning levels of vending industry and much more. It also gives insight into the consumer such as: who they are, what they like and dislike about vending, how satisfied they are today and what they expect from vending in the coming years.

This piece of EVA research has become the official statistic for the vending market in Europe as we update the data yearly and repeat the entire market study every 2 years and the consumer study every 4 years. This also allows us to track the development of certain aspects of our business over time and across various markets.

I am pleased that we have produced a study of high quality, thanks to the active participation of the top 14 research expert managers of our industry in the EVA Vending Data Committee. And, last but not least, due to the fact that Datamonitor, who is conducting the study, based on our input, is one of the leading companies in the world, with lots of experience on how to pioneer an industry that was not previously very transparent. "

Jan Marck Vrijlandt, Group Development Director Selecta Management AG,
Chairman of the EVA Vending Data Committee and Member of the EVA Executive Committee.