Venditalia 2010

Venditalia 2010 took place from 28 April to 1 May in Milan. The 2010 edition boasted some 271 exhibitors coming from 14 countries, showcasing all the latest in vending, over an exhibition space of 20,000 square metres. The attendance of about 20,000 professionals represented an 8% increase from last year’s edition. Moreover, there were about 100 accredited journalists present, including 20 from other countries.


The exhibition displayed a large selection of innovations such as automatic distributors with piping hot pizzas and pasta dishes, ice creams, fresh fruit juices, snacks of all kinds, including the healthy, organic variety, ginseng flavoured coffee and hot beverages with all sorts of sophisticated flavours.
Additionally, a few companies brought along original, automatic distributors, making the trade fair look like a small, vending history museum.

Confida, the Italian Vending Association, organised a press conference, where Catherine Piana, Director General of the EVA, gave a presentation on “The Image of Vending”, and unveiled, to those present, the new EVA logo.